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Music as a Marketing Tool

Music plays a pivotal role in advertising because of its wide ability to enhance viewers’ arousal and effects, in fact, major brands use music in their advertisements to sell their brand with songs that send a message of their mission and vision which has been seen contribute enhancing brand loyalty. The music ability to connect and arouse our feelings catapulting distinct emotional connections makes it a perfect choice for marketers to exploit our emotions to push their products into our memory by selecting the right music for their target audience, the rhythm of both the song and the advertisement are synced to make a smooth flow that makes the advertisement unforgettable especially when its played over and over again. To understand the role of music in marketing this article has assembled unique features in music that make it a perfect tool for advertisement .

One thing about using music in advertising is that it is cost-effective, yes it is not always free to use music in adverts you will have to folk out some money, although today you have access to royalty free commercial music you can select, but the thing is using music as a marketing tool is quite scalable and the cost will depend with your options, for example, if you want to use a song of a popular artist it might cost you millions, but using local artists with the potential of becoming popular is an ideal alternative, the advantages of using growing local artists is that they have a high level of engagement with their audience and their following is a mix of fans and friends, local artists are also affordable compared to international artists whom may not represent your target audience.

Music can be applied in a unique way to attract the attention of viewers or listeners towards your business, products, or services, for example, if your business deals with merchandise that are sensitive to the environment you can pair with artists who are promoting environmental sustainability, this is because many artists today are teaching their audience about sustainability given the deteriorating global environment, therefore, partnering with the appropriate artists will help you drive people’s interest in what you offer.

The ability of music to trigger emotion and evoke strong connections with events make it a perfect tool to inspire people to take action, for example, commercials that want to send a strong message that indicates their stand about something they carefully select a song with a message that inspires ad motivate viewers or listeners to take actions or make them start talking about the commercial hence accomplishing the intent of the advertisement. Those are some reasons why you need to incorporate music in your advertisement.