Can Google provide AI answers without harming the web?
For the past year and a half since ChatGPT was released, a frightening question has hovered over the heads of major online publishers: what would happen if Google decided to overhaul its main search engine to give greater prominence to generative artificial intelligence – and in would it interrupt our business in the meantime? ?The question speaks to one of the most fragile dependencies in today's online media ecosystem.Most large publishers, including the New York Times, get a significant share of traffic from people who go to Google, search for something, and click on articles about it. That traffic, in turn, allows publishers to sell ads and subscriptions, which pay for the next wave of articles, which Google can then show to people searching for the next thing.The whole symbiotic...