Hey, Siri! Let's talk about how Apple is giving you an AI makeover.
Every June, Apple unveils its latest iPhone software features at its futuristic Silicon Valley campus. But during its annual developer conference on Monday, the company will shine a spotlight on a feature that's not new: Siri, its talking assistant, which has been around for more than a decade.What will be different this time is the technology that powers Siri: generative artificial intelligence.In recent months, Adrian Perica, Apple's vice president of business development, has helped lead an effort to bring generative artificial intelligence to the masses, said two people familiar with the work, who requested anonymity because of the sensitivity of the effort.Perica and his colleagues have been talking to leading AI companies, including Google and OpenAI, looking for a partner t...