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Meet Spanish artist Alicia Framis: The first woman to marry a hologram


Barcelona-based multidisciplinary artist Alicia Framis will be the first woman to marry an AI-generated hologram in a ceremony taking place this summer at the Depot Boijmans Van Beuningen museum in Rotterdam.


Imagine a partner who is always there when you need them, but who never gives you a kiss, a hug, or any form of affection that involves the slightest physical contact.

Someone with whom you share a “romantic bond”, engaged in long debates that stimulate you intellectually in a profound way, but who will never reach out to change a light bulb or help you carry shopping bags.

Don’t expect them to lift a finger to wash the dishes, open the door for a guest, or offer a helping hand if you happen to trip. On the other hand, you can count on their presence permanently and they will never disturb your sleep with their snoring.

This description may not fit the ideal relationship for many, but it embodies a love from an alternate dimension.

The Spanish artist Alicia Framis will have the curious honor of being the first woman to say “yes” to a virtual partner; a sophisticated hologram of her design, tailored to “satisfy all of her emotional needs”.

Although currently classified as a “performance”, the artist’s representation reflects a scenario that could soon become something perfectly real.

The future of love, sex and relationships

With this project Framis intends to reflect on the interaction between man, artificial intelligence and contemporary art.

“AI is still closely tied to science and lacks poetry, art and warmth,” the creator explains in a statement on her website.

The artist advanced some details of his relationship with the holographic image, called AILex, which he created from profiles of his past relationships.

Framis is currently designing her wedding dress and finalizing the attire of the participants at the ceremony, which will take place this summer on the roof of the Depot Boijmans Van Beuningen museum in Rotterdam.

Furthermore, together with the LAM museum, the Dutch museum of food art, Framis is working to create molecular food for their wedding banquet, which both humans and humanoids can enjoy.

“I want to make an artistic documentary that includes drawings, interviews with other women, sketches on bodies, arms, romantic dreams, domestic situations and my partner’s daily life. I want to explore how to integrate the hologram into my daily life,” adds Framis.

As proof of their relationship and cohabitation, Framis shares videos and photographs on his Instagram account @hybridpairs in which he appears with his partner AILex sharing daily activities such as cooking and dining.

“Love and sex with robots and holograms are an inevitable reality. They are excellent companions and capable of expressing empathy. Just as phones have saved us from loneliness and filled the void in our lives, holograms as interactive presences in our homes can go even further,” says the Barcelona-born, Amsterdam-based creator.

The artist, together with Rabobank Art Collection, is also exploring the possibility of creating the first mortgage for the purchase of a holographic companion, as well as a house designed specifically for a hologram and a human.

“It’s interesting how we can get a mortgage to buy a new car, and now we can get a mortgage to buy a new companion,” Framis says.

Artificial intelligence against loneliness

Advances in generative AI tools, such as ChatGPTthey have increased interactions between man and machine to previously unsuspected limits.

From automated chats to the creation of virtual avatars with which you can now have romantic conversations, what until now was nothing more than a science fiction plot has become a true reality.


“A new generation of love is emerging, whether we like it or not, in which humans will marry and maintain relationships with holograms, avatars, robots, and so on. Just as we practice new languages ​​with Duolingowe will practice relationships with these entities,” he explains.

Framis has dedicated her artistic career to uniting science and art to cultivate meaningful relationships, offering support to people facing illness, disability, gender imbalance or traumatic experiences.

This latest performance project is also conceived as a therapeutic tool for those who have suffered trauma or abuse, as well as those who are coping with the loss of a loved one.

According to the statement released by the artist, artificial intelligence and human companions can be a beneficial option for people who need companionship.

Framis cites a personal case. “My friend is a widow and it is difficult for her to replace her husband. AI and human companions can be a good option for those who need companionship.”


This is not Framis’ first experience incorporating non-human elements into his art.

In 1996, she became the first artist to coexist with a mannequin named Pierre. The resulting work, “Cinema Solo”, was composed of 36 photographs and a dialogue between Framis and the mannequin, inspired by the book “La Maladie de la Mort” by Marguerite Duras.

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