Spotify paid $ 100 million to the podcaster while Creator Wars warms up
Spotify has paid over $ 100 million to the publishers and creators of Podcast since January, the company told the New York Times's Dealbook.Payment is the result of a program introduced in 2025 which opened new flows of admissible hosts. But it is also an attempt to attract more creators (and their audience) to Spotify, since the rise of the podcasting video has pushed many of them on YouTube.The video came to dominate podcasting. More than half of Americans over the age of 12 has seen a video podcast, but mainly on YouTube, according to a January Edison's research relationship. The service claims to reach 1 billion podcast consumers every month, making it the dominant platform for the media podcasts and a kingmaker-e leaving only audio platforms such as Spotify and Apple podcast i...










