Games are proving their influence on news and technology sites
What's a five-letter word for an activity that media and technology companies are increasingly relying on to acquire subscribers and keep them coming back?GAMANDSApple released a series of word-focused puzzles to its subscription news service last fall. LinkedIn, owned by Microsoft, launched a series of word games this spring. News sites including Morning Brew, The Washington Post, Vox Media and The Boston Globe have added new puzzles beyond the crossword and have hired staff to work on the games. The publication you're reading has also invested in a collection of puzzles.It's not all fun and games, exactly. For media companies, games are a way to attract new customers as their sites face declining traffic from Google, X and Meta, which have pulled back from emphasizing new...