Despite the secrecy of the watch world, data services are expanding
Unlike the consumer goods, beverage or retail sectors, the note continues, there are no large consultancies publishing market share data in the Swiss watch industry. “This is due to the impracticality of conducting such investigations and the discreet nature of the Swiss watch industry,” he said.Perhaps no brand is more discreet and influential than Rolex, which continues to dominate the market. According to Morgan Stanley's seventh annual report, published in February, Rolex's share is said to have grown - to 30.3% - on the strength of its sales in 2023, estimated to have exceeded 10 billion Swiss francs.However, because the company is said to prohibit its authorized retailers from sharing point-of-sale data with third parties, Luxury Watch Barometer's monthly reports do not...